Appendices
Conceptual model of trust and satisfaction
A conceptual model underpins our understanding of trust and satisfaction. The relationship between trust, satisfaction and other important factors is well understood conceptually based on academic research.
- Trust and satisfaction exist in a feedback loop, as set out in the diagram below.
- Trust conveys expectations about needs being met.
- Satisfaction is a product of the extent to which services live up to those expectations.
- Other independent factors feed into that loop and ultimately influence trust, such as the individual characteristics and needs of the person doing the trusting, the action of the trustee (in this case the service experience), and other contextual factors.
Figure 50: Conceptual model of the drivers of trust and satisfaction