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The employee experience

Results from the 2014 APS Employee Census (employee census) demonstrate that the majority of APS employees do not use social media for work purposes (88%). Given the relatively large amount of public sector related websites, Facebook and Twitter accounts, this result suggests that as an organisational tool social media is being used for specific purposes within the APS, rather than being employed more broadly.

Employees from small and medium agencies were fractionally less likely than their counterparts in large agencies to report they did not use social media for work purposes (88%, 89% and 92% respectively). Figure 4.1 shows Facebook was the most common social media tool used by APS employees for work.

Figure 4.1. Employee use of social media for work purposes by agency size, 2014

Source: Employee census

Employees from smaller and larger operational agencies were the most likely to report they did not use social media for work purposes (94% and 92% respectively), with employees from specialist agencies the least likely (88%). Figure 4.2 shows the social media tools used by agencies by functional cluster. As with the data by agency size, Facebook was the most commonly employed social media tool. Regulatory agencies were the most likely to use Facebook and LinkedIn, while specialist agencies were the most likely to use Twitter to engage with the community.

Figure 4.2. Employee use of social media for work purposes by agency function, 2014

Source: Employee census

A majority of APS employees reported they had access to internal social media or networking tools to communicate with others in their agency (58%) and most agreed these tools helped them to work more effectively (67%) and keep up-to-date with events and issues relevant to their agency (51%). Figure 4.3 shows these results by agency size.

Figure 4.3. Employee use of social media for internal communication by agency size, 2014

Source: Employee census

While small agencies were more likely to make use of social media to engage with external audiences (through tools such as Facebook and Twitter), large agencies were more likely to use them to aid internal communications (through internal agency social media tools). Employees from large agencies were also the most likely to agree they found the use of agency-provided social media tools effective.


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