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Appendix E: Advertising and market research

A total of $24,000 was paid for advertising in 2014–15, representing a 42% decrease on the previous year's total of $42,000.

Through the Australian Government's central advertising system, $11,000 was paid to Mitchell and Partners Pty Ltd for non-campaign advertising, and $13,000 was paid as campaign advertising for the APS Indigenous Pathways Program. Advertising was generally used to promote development programs, advertise tenders and recruit Indigenous employees for the APS as a whole.

To support preparation of the State of the Service Report, the Commission undertook a range of processes to assess the attitudes of APS employees.

No market research activities assessing the attitudes of the public were undertaken and the Commission did not employ the services of polling or direct mail organisations.

Last reviewed: 
11 May 2018