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Appendix E: Advertising and market research

A total of $127,000 was paid for advertising in 2011–12, representing a 66% decrease over the previous year.

The master advertising agency, Adcorp Australia, was paid $114,000. This represents the only payment in 2011–12 for advertising services greater than $11,900 (inclusive of GST).

Advertising was used to promote development programs, advertise tenders or recruit employees, as well as to recruit Indigenous employees for the APS as a whole.

No market research activities assessing the attitudes of the public were undertaken and the Commission did not employ the services of polling or direct mail organisations.

To support its preparation of the State of the Service Report, the Commission undertook a range of processes to assess the attitudes of APS employees.