Strategic communications

Explore how to ensure your agency is communicating strategically and engaging with diverse internal and external stakeholders to best achieve its objectives.

Programme overview

The art of strategic communications is to engage, inform and learn from key stakeholders.
Through an interactive case study, this programme includes discussion about understanding the communication needs of stakeholders and the role of taking multiple perspectives in strategic communications.
Examine the key areas of
- identifying and working with key stakeholders
- The strategic communications implications of the 7 elements of the • Government’s vision for the Australian Public Service
- understanding the communication needs of stakeholders, and
- learning, organisational change, crisis management and communication.

Participant benefits

develop a clear understanding of communication issues that relate to your area of responsibility
reflect upon your own professional experiences and discuss examples from your work environment
develop strategies for understanding and working with key stakeholders