Brand it!

Last updated: 22 Nov 2016

This page is: current

An image depicting the statement 'Brand it'. 

Brand It—A competition for a new APS employment brand

Shortlist it.

The APSC ran a competition for a new APS employment brand. We were looking for a catchy brand 'tagline' that sells the APS as a great place to work. The winning tagline will be used on APSjobs, agency websites, social media and beyond!

Why? A strong employment brand sets an organisation apart from its competitors. It appeals to a diverse range of employees we want to attract and retain. It builds awareness and employee engagement and reduces turnover. What's not to love?

Shortlisting is well underway. Here are just some of amazing themes that you included in your entries!

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Read about it.

Boaty McBoatface not an option: Public servants urged to pitch new APS slogan (ABC NEWS)

Got wonk? APS crowdsources rebranding (The Mandarin)

An image depicting the statement 'Judge it.

Brand it will be judged by panel of senior APS and business representatives. Stay tuned to find out who the judges are as they're announced.

Judge 1
Holly Ransom
CEO, Emergent
Judge 2
Dr Martin Parkinson
Secretary, Department of The Prime Minister and Cabinet 
Judge 3
John Lloyd
Australian Public Service Commissioner
Judge 4
Details coming soon

Judging criteria

1. It has a positive, uplifting and meaningful message 2. It conveys the distinct value of the APS
3. It is relevant to the whole APS and would appeal to a broad range of people 4. It is honest and realistic
5. It is short, simple and easy to understand 6. It complies with the APS Values, Employment Principles and Code of Conduct
7. It meets the eligibility requirements 

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An image depicting the statement 'Ask it. 

When is the competition open?

Brand it is open from 1 November to 30 November (AEDST). All entries must be received by midnight on 30 November (AEDST) to be eligible.

What's the prize?

A sense of personal accomplishment. Oh, and seeing your brand tagline on APS employment advertising—from APSjobs to agency websites to social media and beyond.

What's the word limit?

Your brand tagline should be short and snappy. It's limited to 200 characters. Think of it like a tweet and a half.

Are team entries allowed?

Of course!

How many times can I enter?

As many as you like!

Who can enter?

Any APS employee, at any classification level can enter Brand it, including both ongoing and non-ongoing employees. Labour hire contractors and consultants are not eligible to enter. If you're not sure if you're employed by an APS agency, check the list and find out.

Who will see my entry?

The APSC staff running the competition will see all entries, as well as the competition judges if your entry is shortlisted. If you win, everyone will see it!

What about my privacy?

To enter the competition, we need some information from you and we explain why and how we use your information in the collection notice.

Can I withdraw my entry?

Yes, if that's what you decide. You can withdraw your entry any time before midnight Sunday 4 December, 2016.

Why is the APSC doing this?

A strong employment brand sets an organisation apart from its competitors. It appeals to a diverse range of employees we want to attract and retain. It builds awareness and employee engagement and reduces turnover.

Is it okay to be inspired by Boaty McBoatface?

Your tagline can be inspired by anything you like. But unfortunately you don't get extra points for making us laugh.

Who owns my entry once it's submitted?

All entries become the property of the APSC. Remember that material created by Commonwealth employees in the course of their duties is generally owned by the Commonwealth. By submitting an entry, you are agreeing and acknowledging that the Commonwealth will own Copyright in the entry.

Who can I contact about this?

Contact branditcompetition@apsc.gov.au.