Unlocking potential / New APS brand tagline

Last updated: 17 Mar 2017

This page is: current

Shape Australia. Create your future

On 1 March, the APSC co-hosted an event with IPAA to mark the one year anniversary of the Unlocking Potential report and announce the new APS brand tagline, as a result of the BRANDit competition.

Congratulations to the Department of Communications and the Arts, the Australian Taxation Office and the Department of Agriculture and Water Resources for showcasing their exciting Unlocking Potential initiatives at the event.

Congratulations also to everyone who entered the BRANDit competition. We were blown away by the passion, creativity and optimism of the APS employees who entered.

Oh behalf of the judging panel and the APSC, Dr Martin Parkinson AC PSM announced the new tagline as: Shape Australia. Create your Future.

Watch the video here: https://www.act.ipaa.org.au/2017-pastevent-unlockingpotentialand stay tuned for more on the new APS employment brand!